Wednesday, May 4, 2011

The Urban Shoe Myth Giveaway!

Last week, inside The Urban Shoe Myth, I sat beside Shelley DeMerchant on one of the plush teal seats, chatting about shoes. I asked her how she managed to narrow down her picks to bring into her shoe store in Uptown Saint John. Part of Shelley's job now includeds a biannual trip to the Toronto Shoe Show to choose the shoes to be featured in her store for the upcomming spring or fall season. She also admits she has always been a bit of magazine-aholic (kindred spirits are we!) and loves to browse online to check the lastest footwear carried by well-known, department stores and companies such as Nordstrom, Saks, and Piperlime. To get to know her audience a little bit better (aka the women of Saint John) she was thorough by running focus groups to see what her future customers would want to see.
(Left: Stephanie & Shelley of the Urban Shoe Myth; Right: The crowd at the sneak-peak party in March 2011)
Photography by Sheldon Parsons

In asking Shelley what trends have been most popular this spring, she indicated that nude pumps have been a hit, as well as espadrilles.While surrounded by dozens of beautiful shoes within the Urban Shoe Myth, I asked Shelley which were her favourite- which, in fairness, was probably like asking a mother to choose a favourite child! She paused for a moment, and went over to one of the custom made shelves in her store, drawing forth a Corso Como nude pumps with a cut-out geometric pattern. They're "like walking on a cloud" she said, as she slipped a pair on her feet.

Now for the fun part!

We'd love to hear which is your favourite shoe inside the The Urban Shoe Myth! (I'll admit, I currently own 4!) Simply by sharing which shoes you'd love to own, you could win a $100 gift certificate to spend at The Urban Shoe Myth!  

All you have to do is complete each of the following steps in order to enter the giveaway:

  1. Follow Maritime Shopaholic via Facebook, Twitter, Bloglovin or Google Friends Connect- make sure you comment below to let me know by which medium you follow my blog.
  2. Follow and comment on the The Urban Shoe Myth's Facebook wall to let Shelley know which pair of shoes (currently in stock) is your favourite! Click here to see the photo gallery. (1 entry)

To increase your chances of winning, you can also:
  • Comment on The Urban Shoe Myth's Facebook wall to let Shelley know which is your favourite brand/label that they carry in-store. Click here to see the photo gallery. (1 extra entry)
  • Visit The Urban Shoe Myth in person at 78 King Street, try on your favourite pair of shoes, and snap a photo (with your camera or phone) of yourself (or just your feet). Then upload the photo to the store's Facebook page! (10 additional entries)

This giveaway will be open until Tuesday, May 31, at 5pm AST. The lucky winner will be choosen by a random number generator and announced on Wednesday, June 1! Thank you so much to Shelley for this wonderful prize. Good luck ladies!


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